DID YOU KNOW?
Businesses that are more collaborative experience almost 40% greater revenue growth than un-collaborative businesses (64% compared to just 26%)
Yep. That's what Facebook *doesn't* want you to know 🤫
BENEFITS OF COLLABORATION
REACH MORE PEOPLE
Get insider access to entire new audiences when you team up with other brands and co-create amazing things!
3.4X HIGHER ROI
Collaboration campaigns generate3.4x more sales than paid advertising on average. Make more for less!
CUSTOMERS FOR LIFE
Have customers lining up to buy your new products + services because they love your brand community!
MY COLLAB FORmula
(And why it works)
Psychology-based - collaborative marketing leverages deeply-rooted needs and cognitive processes within your audience in a subtle way that creates a sense of 'I want to be part of this' but not 'Ugh, someone trying to sell me something'. This is what generates such amazing results!
I've used this in my own businesses - I have used collaboration and organic social media marketing, alone, to build my membership service up to 100 members within 6 months. I've also used collab campaigns to grow the app I co-created (Wibbl - check it out) which got a 5x better return than our Instagram ads! This is a marketing style I've been studying and refining, in-depth, over a long period.
Doubling and tripling the impacts - It's not enough to me to do just do an OK collab, a once-off. The best collaborations have a ripple effect, with layers of benefits to your business that play out over time and *this* is what I focus on. How many layers can we create? How can we continue to get results?