MY WORK

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ACTIVEWEAR SHOOT - ACTIVE TRUTH

A body-inclusive photoshoot coordinated by Collab x Social and shot by CG Studios Melbourne to launch the new collection by Active Truth, one of Australia's favourite activewear labels. Active Truth's core mission is to celebrate all women in activewear and promote body-inclusivity in the space.

Behind the scenes video created by Collab x Social.

SOCIAL VIDEO CONTENT CREATION

Video became #1 in 2020 and I started working with brands on short, creative, entertainment-based Instagram Reels/TikTok video edits. Natural, unpolished video has been shown to be the most engaging and also effective in terms of conversion and ROI and this is what I love to create! 

BOHO X NOSTALGIA Bridal shoot

Showcasing Karen Willis Holmes, one of Australia's leading bridal designers, and featured in Ivory Tribe magazine in 2019, this collaborative shoot brought together 17 brands and business to recreate an Autumnal wedding at a restored Barn in Heathcote, Victoria. Shot by Cadence and Grace.

DIY VIDEO MARKETING WORKSHOPS

The DIY Video Marketing Workshops are one part strategy and one part hands-on video training and are designed to get small businesses up and running with simple, cost-effective video marketing skills. 

We cover why video is so effective, what makes a good video, case studies of other businesses using DIY video, how to generate video ideas before filming and editing a video together!

Photoshoot location tour

We created this simple photoshoot location tour for Marisa of Cadence and Grace Photography to promote her upcoming Christmas mini family shoots in 2019. By showing both the location people would be coming to for the photo sessions and herself talking and interacting Marisa had a much higher booking rate and still gets comments on the video from new clients many months later!